Performance Marketing Manager

We’re looking for a Performance Marketing Manager to own and scale Opal’s paid growth engine from our Paris office.

Who You Will Work With:

• Manager: Marjolaine (Growth Lead)

• Direct Reports: Elise (Creative Ads Producer)

• Key Cross-Functional Collaborators: Heba and other members of the Product, Finance, Data, Brand & Organic Growth team.

Location: Hybrid in Paris, France (2 days remote per week)

Why This Role and Why Now?

At Opal, we’re building tools to help people reclaim their time and focus on what truly matters.

Over the last year, we’ve built a much stronger performance foundation: a robust data stack, clear creative processes, and tight collaboration between product, data, and marketing. Heba has been leading UA hands-on while helping design and refine this setup.

Your mission: own and grow Opal’s paid acquisition across key channels, lead our creative testing roadmap with Elise (creative ads producer), and turn our data and creative engine into sustainable, profitable growth.

This is a great fit if you’re:

• ~2–3 years into your performance career and ready for more ownership

• Excited to think full-funnel and impact what users do and retain in the product
  

What You’ll Be Doing

As Performance Marketing Manager, you will:

• Own Paid Growth Execution

  • Run and optimize campaigns across Meta, Google/YouTube, Apple Search Ads, TikTok, and more

  • Manage budgets, bids, audiences, and creatives with a clear ROAS/payback mindset

• Lead UA & Creative Strategy on Performance

  • Turn growth goals into channel strategies, testing roadmaps, and briefs

  • Work with the creative team to ship fast, high-volume creative iterations

• Run Experiments & A/B Tests

  • Design and run tests on audiences, creatives, funnels, and offers

  • Capture learnings clearly and feed them into the next round of experiments

• Analyze, Report, Decide

  • Use our attribution setup and internal dashboards to understand performance

  • Connect ad performance to in-app behavior, retention, and revenue with data & product

• Collaborate Across the Growth Loop

  • Partner with product and lifecycle to acquire the right users and set them up for success

  • Bring performance insights into broader growth and creative initiatives (e.g., web funnels, NFC)

What You Bring

• Experience & Foundations

  • ~2–3 years in UA or Performance Marketing (apps or web)

  • Hands-on experience on Meta and at least one other major platform

• Performance & Data Mindset

  • Comfortable with ROAS, CAC, CPA, LTV, payback, and attribution basics

  • Able to turn data into clear decisions and next tests

• Creative + Strategic Thinking

  • Instinct for what makes a performance creative work, and how to test/iterate

  • Interest in product and growth loops, not just CPI

• Operational Excellence

  • Organized, reliable, fast in execution

  • Able to juggle multiple tests and channels without losing priorities

• Collaboration & Ownership

  • Clear communicator across creative, product, and data

  • Ready to take ownership within an existing, well-built setup

• Nice to Have

  • Web performance experience (funnels, landing pages, web attribution)

  • Strong product-growth lens

• Language: Fluent in English (written and spoken)
  

If you’re excited to own a core growth lever and use performance marketing to help people focus better, we’d love to meet you!